How to increase Targeted Traffic

After your created your website (or blog) and optimized your Adsense, the next and perhaps the most important thing is to attract targeted traffic. Targeted traffic means visitors who come to your site because of genuine interest in the content you provide, not merely by accident. Such kind of visitors will probably search further and are more likely to click on your ads.

So you need to make your site visible to the people who are looking for the content you provide. Some of the common ways people find your site are:

• By search by keywords on search engines such as Google and Yahoo: If you optimized your site properly, Search Engine Traffic can be fairly targeted and can produce good value for Adsense publishers. As they are searching for your content, these visitors can spend time on your site and explore further by clicking on related Ads.

• Links on similar sites: If you manage to have your site linked from other websites that provide similar content as that of yours, these links can directly produce a highly targeted traffic. More over such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.

Things to do for increasing Traffic:

So you should be doing the following to have your site visible to the users.

• Keyword Optimization: Keyword optimization is an important task you have to do to make your content searchable for your keywords on search engines.

• Building Links with similar sites: More people are likely to find you more easily on other sites and such links can increase your Page Rank, and increase the sites popularity on search results. So this helps in two ways.

Some techniques to get Targeted Traffic:

Not only that you have to get visitors to your site, you should also have to keep them there if you want some clicks.

• Provide good, relevant content that keeps your visitor interested. Maintaining high targeted traffic means not adding just anything to your web site, but focus on your particular niche of interest. Update frequently, give readers reasons to come back.

• Promoting your site by means of a Pay-Per-Click is probably the most effective way to increase targeted traffic. Visitors coming from PPC Ads are usually highly targeted. But this must be done very carfully and scientifically. You should not pay more per click to Google than a visitor is worth.

• Focus on clean and appealing site design. You should organize your content and make is easy for users to find the content they need. This is a great way to increase the number of impressions.

• One other good way is to write articles for Article Sites such as ArticleCity, eZineArticles etc. This is a good way to get one-way links to your site.

• Spread the word about your site. Participate in related groups and forums. Show to the community that you are indeed an expert in the niche of your site. This gives credibility.
  

Adsense Ad Color Optimization

To make money with Adsense, one of the widly agreed recommendation for Adsense Ad Color Optimization, is to make use of those colors that make your look like an integral part of your content. This is done by blending the ads by using the same colors that exist on your website. For more information, please visit Making Money Online.

There are three things you need keep in mind to do this:

• Make the background color and the border color of the ad to match with the background color of the webpage.

• Make the color of the link to match with the color of the links on your webpage.

• Make the color of the ad description (i.e the ad text) and the ad url to match with the text color.

I generally only make three exceptions to this:

• I make the actual ad link darker than the other links on the page but keep it in a similar color palette. When a visitor is finished with the page they are on and are looking for someone else to go they tend to see darker colors before lighter ones. I believe Google makes the links bold for the same reason - intensity draws the eye.

• I use the standard internet blue link. Although this isn't as widespread as it once was, internet users still often associate the standard blue color with being a link.

• I make the advertiser url a very pale shade of grey. It's still visible as it must be to conform to Google's policies but the link and the text draw the visitors attention and the ads appear more like internal links than Adsense ads. The success of this modification will often depend on the market your site is targetting. For example, webmasters know what Adsense ads are and so this change will have little impact. If your site targets people who are less familiar with the internet making the ads appear more like an internal link (ie simply a link and a description of what you'll find when you click on it) can increase your ctr.

The reason blending works better than colors that draw attention to the ads is that it's not a color that is going to make someone click on an ad - even if it's their favorite color!

Humans respond to words or better put still the meaning of words - and it will be the word or combination or words which your visitor connects to in the ad. This is why they will click on one rather than another.

Attention grabbing colors will only serve to put a barrier between your visitor and the words in the ad. More people may see them but less will click on them and Adsense is pay per click, not pay per view!

Google Adsense Products

Google offers 3 various Adsense products that can be used or promoted to monitise a website. Lets us examine these products.

Adsense for Content

The most common and most usful of all Adsense products for the content sites. These are the ads that you see at the right side of Google Seach results and on various other Adsense sites. These Ads are relavent to the content of your website and when ever the visitors clicks on one of these you will earn revenue. For more information read our article "Adsense Ad Formats"

Adsense For Search

Adsense for Search allows you, the publisher, to place Google search box on your site. This allows your visitors to search from the Google indexed pages of your website or from the Web using the database of Google's search engine. For every search by your user, Google dispalys ads related to that search (just like on the Google site) and you earn revenue when your users click on those ads.

Referral Products

These are non-contextual products that Google allows you to promote and rewards you for such promotion. In this Google offers products like "Google Adsense Subscription", "Google Adwords Subscription", "Fire Fox browser with Google home page", "Good Picasa Web Album" etc. When a user downloads and installs one of these Google pays you a fixed commission.