Another way to increase ad revenue is to use multiple ad units. According to Google’s TOS you are allowed to post up to three ad units per page. Similar to standard search results the highest paying ad units will be served first and the lowest being served last. If there is enough of an ad inventory, place all three ad units. However you should pay attention to the payouts. Current assumption is you get 60% of the revenue (on a $0.05 click you get $0.03). So if a click from the third ad unit is only paying between 3 to 5 cents you may want to omit it from your page. This is one are where giving your ad units channels does have value. If one ad unit is getting a higher percentage of click throughs you’ll want to make sure the highest paying ads are being served there. TIP:Use CSS positioning to get your highest paying ads serving in the location with the highest CTR.
Birth Announcement: It’s A Business!
Congratulations you’ve just given birth to a brand new bouncing baby, your web business. You’ve spent agonizing months or years waiting for this very moment. You’re beaming with pride and you can’t wait to nurture your new baby into a healthy, mature and successful web business. But first, what are you going to name your new baby? You want something that reflects your own personality while representing your business properly.
I came across some great advice to consider when initially naming your new web business. Consider these Five Tips For Naming Your Business from Web Business | Adsense Tips author Xell™. Just like with a living and breathing human baby, the name is an important decision. It’s pretty much permanent and is the first impression of your web business that customers will get. So go ahead and choose your baby’s name wisely. Soon you’ll be able to show off your labor of love to everyone around.
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