Managing URL’s and channels

Birth Announcement: It’s A Business!

Congratulations you’ve just given birth to a brand new bouncing baby, your web business. You’ve spent agonizing months or years waiting for this very moment. You’re beaming with pride and you can’t wait to nurture your new baby into a healthy, mature and successful web business. But first, what are you going to name your new baby? You want something that reflects your own personality while representing your business properly.

I came across some great advice to consider when initially naming your new web business. Consider these Five Tips For Naming Your Business from Web Business | Adsense Tips author Xell™. Just like with a living and breathing human baby, the name is an important decision. It’s pretty much permanent and is the first impression of your web business that customers will get. So go ahead and choose your baby’s name wisely. Soon you’ll be able to show off your labor of love to everyone around.

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

domain1.com - 728 banner
domain1.com - 336 block
domain1.com - text link
domain2.com - 728 banner
domain2.com - image banner
domain2.com - 336 block
domain3.com - 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Web Business | Adsense

Birth Announcement: It’s A Business!