Birth Announcement: It’s A Business!


Congratulations you’ve just given birth to a brand new bouncing baby, your web business. You’ve spent agonizing months or years waiting for this very moment. You’re beaming with pride and you can’t wait to nurture your new baby into a healthy, mature and successful web business. But first, what are you going to name your new baby? You want something that reflects your own personality while representing your business properly.

I came across some great advice to consider when initially naming your new web business. Consider these Five Tips For Naming Your Business from Web Business | Adsense Tips author Xell™. Just like with a living and breathing human baby, the name is an important decision. It’s pretty much permanent and is the first impression of your web business that customers will get. So go ahead and choose your baby’s name wisely. Soon you’ll be able to show off your labor of love to everyone around.

Adsense in RSS

With the growth of blogs and RSS feeds you’re starting to see adsense included in the feeds now. IMHO this doesn’t work, and here’s why:

  • You only get to place one ad unit.
  • You have no control over finding the ’sweet spot’ for the ad unit.
  • The ads are usually poorly targeted (this is getting better).
  • People develop ‘banner blindness’.

I know people like being able to read full postings in their feed reader, and there are at least a dozen other reasons for full posts from pleasing your users to mobile offline computing, all of which are completely valid. However if your website depends on generating adsense revenue to survive, then bring them to the site and show them the ads there.

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